реклама сайта
реклама в прессе - агентство Информэкспресс
Всемирный рекламный форум →
Worlwide Advertising ForumWorldwide Advertising Forum Program
Monday 10.09.2007
RUSSIAN STATE LIBRARY (STREET Vozdvizhenka 3 / 5)
10.00–18.00 Exhibition of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
16.00–17.00 Exhibition official opening ceremony of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
CONCERT HALL «October» (STREET, Novy Arbat, 24)
10:30—12:30 Conference «Complex social information projects. Social advertising as a means to achieve its goals. Fund support for social and informational programs of government agencies «People’s Initiative» — Vladimir Makarov, Chairman of the Committee of advertising, information and registration in Moscow. Hall 9
11:00—12:30 Masterclass Rebranding without marketing: Food for Thought — Anton Bulanov, founder of marketing agency Live! Creative / Marketing! Room 2
11:00—12:30 Masterclass Day media planning Motivation mapping. How to choose a media channel in accordance with consumer preferences — Voschinsky Michael, CEO of Vizeum Hall 5
11:00—12:30 Masterclass Remember the brief — Andreas Toscano, creative director of Lowe Adventa Hall 6
12:00—13:00 Press conference of the Forum MIAF — Vladimir Makarov, Chairman of the Committee of advertising, media and design in Moscow, Igor Jankowski, President MIAF Hall 8
13:30—15:00 Masterclass Corporate branding: the spirit and letter of Leonid Feigin, creative director of Studio Direct Design; Dmitry feather, creative director of Studio Direct Design Hall 2
13:30—15:00 Workshop Social Networking and Web 2.0 — new opportunities in the planning of advertising campaigns — Eugene Baldin, head of research at advertising agency Universal McCann Group ADV Hall 5
13.30–15.00 Panel Discussion «Professional advertising festivals in Russia — why?» — Vladimir v. Filippov, First Vice-President of RACA, RA President of the Aurora, Alexander Alekseev, Co-Chair of the Committee of Creative ACAR, General, executive creative director of McCann Ericsson Russia; Vladimir Yevstafyev, vice president of RACA, Chairman of the Commission of Experts ACAR; Valery Melekhov, Vice President RDF, President of National Advertising Festival «Idea»; Irina Shalinets, Director of the Competition AdVision Awards Hall 9
13:30—16:00 Round Table Day PSAs. Roundtable on the draft of an international fund social advertising Dmitry Korobkov, President of the USSR, Igor Zbronzhko, Executive Director of the Soviet Union Hall 8
13:30—15:00 Masterclass Promotional video: the price of the Alexander Dudin, CEO of Medusa Films hall 6
15:30—17:00 Masterclass Day stellar brand Coca-cola — the secret of her youth — Victoria Duvanskaya, Marketing Director of Coca-cola hall 7
15:30—17:00 Masterclass Day mediarazmescheniya Building brands in limited media conditions — Purnashkina Aelita, Account Director Arc Russia; Smygina Catherine, Director of CRM planning Arc Russia Hall 5
15:30—17:00 Masterclass Day promotional product; Game slogans Svetlana Maybrodskaya, Head of School copywriting BBDO Moscow hall 6
15:30—17:00 Masterclass Day corporate design corporate identity change in the b2b segment — Natalya Semina, Director of Corporate Communications News Outdoor Russia Hall 2
16:30—17:30 Presentation of the Media Research for the advertising market — Ruslan Tagiev, Director of Media research company TNS Gallup Media Hall 8
17:00—18:00 Masterclass Evolution of advertising possibilities of mobile media environment — Michael Getmanov, CEO of Mobile DIRECT Hall 1
18:00—19:30 Screening Demonstration collection of commercials «10 Years of the Russian advertising» 1990–2000. Hall 1
Tuesday 11.09.2007
RUSSIAN STATE LIBRARY (Street Vozdvizhenka 3 / 5 of)
10:00—18:00 Exhibition of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
CONCERT HALL «October» (STREET, Novy Arbat, 24)
10:00—14:00 Conference Advertising and culture. The dialogue with culture. SAMI Helen Zelinskaya, Vice President MediaUnion, Secretary General of yourself, Member of the Public Chamber Room 6
10:00—14:30 Conference «Trends in regional advertising market. Strategy medialiderov and regional players «- Pilate Sergei Genrikhovich, president of JSC» Combining media «Ima-Press, St. Petersburg; Rudashevsky Andrey Leonidovich — Chairman of Directors of Prime Agency, St. Petersburg; fisherman Peter Vladimirovich — Director General of the Republic of Armenia «Alcazar», Moscow; Ibatullina Gulnara — Media Arts Group — Moscow, Head of regionanogo placement, director of customer service; Irina Shcheglova — Perm — Program Director Rifey-Perm; Bakeev Andrey, LLC Publisher of Rostov-on Don Hall 5
10:00—14:00 Conference of Communication at sales Vadim Kulikov — Vice President of RACA, Chairman GK VitrinaA «Thomas Gad, the bestselling author of» 4D-branding «, founder and director Brandflight; Casten von Otter — Head of Retail House. Hall 7
10:00—18:00 Congress II All-Russian Congress of the outdoor advertising industry Sergei Zheleznyak, President Nanri, Alexander Agafonov, Executive Director Nanri Hall 8
11:00—14:00 Conference Educational Day International Conference on Education in the field of advertising and marketing communications — Sergei Gorlov, Executive Director of the Council of the founders of the International Institute of Advertising Hall 9
11:00—12:30 Masterclass Day Strategic Planning What is Insight and why you eat — Molodtsov Anton, Director of Strategic Planning McCann Erickson Hall 2
13:00—15:00 Talk-show «The funeral of the advertising budget» Thriller advertising market on the largest screen advertising the World Forum. Based on real events. With real witnesses and accomplices. Each of those present in their attempts to find the killers. Or maybe he is among us? — Maxim Jilin and Vadim Shiryaev, training center «BTL Study» Hall 1
13:30—15:00 Masterclass Day strategic planning, particularly communication with the Russian consumer Elena Snezhko, director of strategic planning agency Mothertongue Hall 2
13:30—15:00 Masterclass Media Day Russian market of advertising in the press — Catherine Eroshkin, Head of Media Studies of the Analytical Center «Video International» Hall 7
14:00—15:00 Masterclass regulation Brand and International Growth — Russian media holding and Globalization — Givi Topchishvili, president of Global Advertising Strategies Hall 2
15:00—18:00 Meeting of the Commission on the Ethics — Vadim Kulikov, vice president of RACA, Chairman of the Commission for Relations with other industry organizations ACAR, Co-Chair of the Committee marketing services ACAR, President of WG «Showcase, A. Hall 6
15:00—18:00 Roundtable Topic: «The dynamics of the advertising market in Russia» — A. Mitroshenko, Vice President ACAR, CEO of TMK «Center»; S. Piskarev, President of RACA, CEO of NTV-Media «; S. Vasiliev, Vice President ACAR, managing director of Video International «; P. Rybak, Director General of the Republic of Armenia» Alcazar «; D. Korobkov, Vice President of RACA, Chairman of the Board of Directors of the Group marketing communications — ADV» Hall 5
15:00—17:00 Conference Educational Day International Conference on Education in the field of advertising and marketing communications — Sergei Gorlov, Executive Director of the Council of the founders of the International Institute of Advertising Hall 9
15:30—18:00 Masterclass Corporate Social Responsibility in advertising — Herve de Klerk, President and Publisher of the main industrial Internet Portal Ad Forum Hall 2
15:30—18:30 Gala Day show creative Leo Burnett Moscow. «WildFire. Brands of the future «- Mark Tatssel, Chief Creative Officer Leo Burnett Worldwide, Chairman of the jury MIAF, Tom Bernardin, CEO Leo Burnett Worldwide Hall 7
21:00—03:00 Cinematheque Screening of Jean Marie Boursicot and cognac house Hennessy presents the program «Night Adeaters» Producers: advertising agency «Twin Media» Hall 1
Wednesday 12.09.2007
Hall and City Duma (STREET New Arbat 36 / 9)
10:00—13:00 Official Opening of the Summit of the Forum. International Advertising Summit. Entrance by invitation
RUSSIAN STATE LIBRARY (STREET Vozdvizhenka 3 / 5)
10:00—18:00 Exhibition of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
CONCERT HALL «October» (STREET, Novy Arbat, 24)
10:30—11:30 Workshop «Check the brand on the» scrapping «. How to make a strong brand — Gregory Trusov, head of the company Kontakt-expert Hall 8
11:00—12:30 Masterclass Day graphic design, OSTENGRUPPE loves posters — Igor Gurovich, Eric Belousov, Anna Naumova, Dmitry Kavko cult designers of modern Russia, the company Ostengruppe Hall 6
11:00—17:00 Panel discussion Theme: «Passion without irritation: advertising of the future» — A. Alekseev, Co-Chair of the Committee creative ACAR, CEO of Mac Cann Erickson Uordvayd; M. Kudashkin, creative director at Leo Burnett Moscow; L. Feigin, director of the studio «Direct Design», M. Dymshits, CEO of consulting firm Dymshits & Partners Hall 9
11:00—12:30 Masterclass Day Media, Major trends outdoor advertising industry of Russia in the first half of 2007 — Anna Krasilshshikova, Director of Sales and Marketing News Outdoor Russia Hall 7
12:00—22:30 Screening Demonstration collection of commercials, the winners of the IFR Cannes Lions 2000–2006. Hall 1
12:00—13:30 Masterclass Market Audit merchandising in Russia: Trends and prospects «- Oksana Mungalova, director of marketing and communications agency AGN-GROUP (Newton Group of Companies), Maksym Sidorchuk, director of the Moscow office of marketing and communications agency AGN -GROUP (Newton Group of Companies). Hall 8
13:00—16:30 Panel Discussion Day film advertising «Russian Movie: Disappointment or Success?» Moderator: Igor Burenkov, the independent expert, Elena Stroganov (Company World Trend Project), Andrey Chernyshev (Agency Partizan), Dmitry Kozlov (Agency Plenum) Michael Schlicht (Gemini), Igor Tolstunov (Profit), Cyril Obukh (independent consultant), Selyanov Sergey, General Director of Motion Picture CTV. Hall 5
13:00—14:00 Masterclass Day Graphic Design magazine covers Anatoly Gusev, vice president of the Academy of graphic design, design director of the publishing house «Kommersant» Hall 6
13:30—15:00 Masterclass Media Day Russian market of advertising in the press — Catherine Eroshkin, Head of Media Studies of the Analytical Center «Video International» Hall 7
14:00—15:00 Masterclass Regulation Brenda and International Growth — Russian media holding and Globalization Givi Topchishvili, president of Global Advertising Strategies. Room 2
14:00—17:00 Briefing «The specifics of interactive marketing:\" Internet advertising — for the future «
«Blogs and news sites as a new way to interact with the consumer»
«Tools of mobile marketing, mobile marketing, or does not exist?»
«Virusoemky content»
«Interactive communication in the network of payment terminals»
«Interactive Marketing at the helm»
«The unique capabilities of the Internet» — Vadim Kulikov, Vice President of RACA, President of the WG «Showcase, A; Irina Vasenin — Chairman of the Board of Directors, the RA Progreshn, Vice President of Brand-New». Oleg Nikolaev (IMHO VI) — Director of Marketing, Tim Bokarev (Next Media Group) — President; Tatiana Kokanovich (Advert) — CEO; Gleb Sahray (PRT) director general, Alexander Gagin (Mediarevolution.ru) editor; Danilo Shevchenko (Magitel) — Head of «Direct Contact»; Edward Shenderovich (EMS) Director of Strategic Development, Irina Popova (Mobimark) — director of New Business Hall 8
14:30—15:30 Masterclass Day graphic design use of substandard materials and technologies in design — Anastasia Pavlovsky, art director of advertising agency «Soloist» Hall 6
15:30—17:00 Masterclass Day media size and structure of Internet users in Russia, context and media advertising — Elena Kolmanovskaya, editor in chief, Yandex, Alexei Amilyuschenko, principal analyst at the marketing department «Yandex» Hall 7
15:30—17:00 Masterclass Day Evaluation Research Communications 360 degrees — to research from pretestirovaniya postcampaign — Helen Speer, Managing Director of Ipsos ASI in Russia and Ukraine, Hall 2
16:00—17:30 Masterclass Day graphic design path to the perfect color — Andrew Lygun, deputy editor of the journal Publish, technical director of the project RealColor.ru. Hall 6
17:00—19:30 Prize Day film advertising Award KinoBlender Organizers: Agency H2O and 4Rooms Hall 5
EXHIBITION COMPLEX GOSTINNY YARD (STREET Ilyinke, D. 4)
10:00—18:00 Exhibition of Work Exhibition «Advertising Forum 2007»
15:00—16:00 Opening Ceremony of official opening of the exhibition «Advertising Forum 2007»
Thursday 13.09.2007
RUSSIAN STATE LIBRARY (STREET Vozdvizhenka 3 / 5)
10:00—18:00 Exhibition of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
PRESIDENT HOTEL (B. Yakimanka Street, 24)
10:00—13:30 Mediasammit «The success of the media industry, Russia pledge of growth of Russian economy» Organizer: Association of Communication Agencies of Russia admission by invitation
CONCERT HALL «October» (STREET, Novy Arbat, 24)
19:00—21:30 Awarding ceremony «RedApple» Hall 1
11:00—12:30 Presentation of the Clio Awards Presentation of the festival. Vladimir Vainer, Clio Awards, the representative in Russia, Hall 2
13:00—14:30 Presentation of the London International Awards Presentation of the festival. Natalia Gladkikh, a representative of London International Awards in Russia, Hall 2
17:00—18:30 Presentation and awarding of winners of the «Artichoke» 2007 Hall 2
23:00—00:30 Film Premiere show «Twenty cigarettes. Private movie screening room 2
10:00—11:30 Display Viewing competitive program, TV and cinema advertising RedApple 2007 Hall 5
12:00—13:00 Presentation of «Animation in advertising — a condition sine qua none. Masterclass Benjamin Benimana Organizer Depot WPF Brand and Identity «Hall 5
14:30—16:00 Talk-show «after the first blog:)». Debate Heads of Russian blogging service Livejournal, Liveinternet, Dairy.ru. Organizer shows — business news portal DP.RU. Technical Partner — «Corbina» Hall 5
10:30—15:20 Conference «Marketing services (BTL) -2007: Today and Tomorrow»: «The main trends of Russian market of marketing services (BTL). What awaits us in 2008? «,\" BTL: cadres decide everything «,\" New tools and technologies in the BTL-industry «, IMS Group» Advertising 2.0. Methods of promotion through social networks «,\" Entertainment Industry and tools of marketing communications «,\" New Media in the marketing services industry «- Irina Vasenin, chairman of marketing services ACAR, Sergei Moiseyev, president of RAMS; Rapp Collin, Alexander Sysoev, Managing Director of IMS Marketing; Richard Newman, IMS Marketing; Taras Tkachuk, managing director of the agency, + SOL (With PMS); Paul Shilovskiy, CEO of Carmen Media, Vladimir Weiner, CEO of EnterMedia Hall 6
16:00—17:30 Presentation of Market Opportunity of promotional gifts. Alexei Vyazovtsev, CEO of AlterEgo Promotion Hall 6
10:30—12:30 Discussion Day MEDIA: What is the rating in the outdoor advertising? — Alexey Kulakov, as Media Agency of Mediaedge: cia; Dmitry Gribkov, zam.upravlyayuschego Director of Marketing and Sales, News Outdoor Russia Hall 8
13:00—15:00 Masterclass Fear and Loathing in non-advertising — Andrei Klepach, creative director of Magic Touch Hall 8
15:30—16:30 Workshop Presentation Pan-European Brand Design Association, Holder Depot WPF Brand and Identity Hall 8
13:30—15:00 Presentation of the Golden Drum presentation of the festival — Aleš Pavlin, executive director of the Golden Drum (Slovenia), Vlad Vasyuhin, the representative of Golden Drum in Russia Hall 9
15:30—17:00 Workshop «The woman — a victim of advertising» Chairs: Catherine Selyavina, Natalia Musina and Julia Strokova, RA Movie Hall 9
EXHIBITION COMPLEX GOSTINNY YARD (STREET Ilyinke, D. 4)
10:00—18:00 Exhibition of Work Exhibition «Advertising Forum 2007»
12:00—14:00 Business Game «The choice of tools for promotion. Internal links «- Maxim Jilin and Vadim Shiryaev, an educational center» BTL Study «Hyde Park
16:00—18:00 Talk-show «Moscow as the advertisement» Lead — Vlad Vasyuhin, information-analytical portal Sostav.ru Hyde Park
CLUB BLACK OCTOBER (STREET, Novy Arbat, 24)
21:00—23:00 Welcome party Welcome party — Party 1917 MIAF entrance by invitation
Friday 14.09.2007
RUSSIAN STATE LIBRARY (STREET Vozdvizhenka 3 / 5)
10:00—18:00 Exhibition of the exhibition «History of Advertising in Russia» books and posters from the collections of the Russian State Library
CONCERT HALL «October» (STREET, Novy Arbat, 24)
13:00—14:30 Presentation of «The Path to victory: how to create a brand» Sochi-2014 «Dmitry Chernyshenko, General Manager Bid Committee» Sochi-2014 «Hall 1
10:30—11:30 Workshop «Fear paralyzes: Down with the branding» Brian Keane Creative Director of SPN Ogilvy Room 2
12:00—14:00 Dialogue debriefing the jury of the label and packaging «,Corporate Identity «, Ambient media «Hall 2
14:30—16:00 Dialogue debriefing jury «Radio» Hall 2
16:30—18:00 Workshop «Asian experience» Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India Room 2
11:00—14:00 Presentation Konmark DM is Hall 5
14:30—16:00 Presentation of the most-most… Calendar «CU Regent-Art» Hall 5
16:30—18:00 Workshop «Advertising Communication in the hyper-communication environment: we want to hear us!» Lead Agency «Oxygen» Hall 5
10:30—14:20 Conference BTL conference.
